Geodemographic Scanning for Maximized Enrollment

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Identify populations who are the best fit for your school.

Uncover new student populations with our geodemographic analysis. Each scan comes with a custom opportunity scoring analysis based on your specific admissions criteria. 

Geodemographic Scanning for Enrollment Management (EMGEO) offers:

  • Interactive maps identifying the largest concentration of qualified students 
  • Population projection analyses 
  • Custom opportunity scoring analysis based on your institution’s specific admissions criteria
  • Projections through 2025
  • The ability to project areas of population growth and potential problem areas of declining feeder populations
  • Key takeaways on how to implement these findings 
Dissecting your core markets has never been easier. Our reports layer in drive time analyses with current income and other household demographics throughout the United States. Zoom in on highly qualified counties and municipalities to hone admissions strategies into 2025: 


For a limited time: Get a $500 credit on all geodemographic scans initiated by Sept. 30. Get a quote for your project by filling out the form on this page today. 
Maguire Associates has conducted research for a variety of institutions and organizations, including higher education governing bodies, alumni organizations, research consortia, membership organizations, secondary schools, and other clients in the educational and non-profit sectors. We have a range of approaches and techniques to deliver a customized research program to meet your needs.

Yun_Jin Rho

Research Expert: Yun Jin Rho

VP of Research and Consulting Solutions

Yun Jin leads the Maguire Associates research division with the goal of advancing their methods for primary and secondary research on behalf of higher education and K-12 clients.
Before she joined Maguire, she created and led diverse teams of educational researchers and data scientists to provide behavioral learning analytics for higher education clients. To strengthen efficacy research goals at Pearson, her team analyzed high-resolution digital data by incorporating qualitative information to measure the impact of online education products. The research helped the company’s marketing and sales teams make data-driven decisions and helped the product management teams identify the strengths and weaknesses of their online education products.
Coming from academia with a background in cognitive science and psychometrics, working in the online education industry for about ten years gave her a good understanding of finding the balance between rigor and relevance of her research. She is the lead inventor for three patents. She received her Ph.D. in Applied Statistics from Columbia University. She also holds an M.S. in Cognitive Science and B.S. in Mathematics and Psychology from Yonsei University.

Maguire Associates has served over 450 institutions of all sizes and types throughout our 37 years. 

We wrote the book on enrollment management and have had client success with all sizes of institution. We want to unpack the entire research process for you so you understand how we can properly execute it as your partner. With our help, you can make data-driven decisions and show your stakeholders why any particular decision is the correct one to make.

Reach out today, or continue to review some case studies.