As top-line tuition price and discount rates continue to grow, tuition resets and price reductions are being discussed much more frequently. COVID-19 should not be the only reason to lower tuition, and some schools are not faring well in their attempts to do so.
The real driver of tuition changes: the attitudes of prospective families.
These “tuition resets” are sometimes designed to signal value and affordability rather than a reduction of the actual cost of attendance. Maguire Associates specifically highlights what it takes to conduct the right research before making a price reset in a recent report, available for download here.
