The New England Board of Higher Education (NEBHE) is partnering with Maguire Associates.
Their mission: higher education is New England's most critical sustainable resource. The region's governors knew that over 60 years ago when they founded the New England Board of Higher Education (NEBHE).
Today, NEBHE promotes greater education opportunities and services for the residents of New England and its more than 270 colleges and universities. It works across the six New England states to help leaders assess, develop, and implement sound education practices and policies of regional significance; to promote regional cooperation and programs that encourage the efficient use and sharing of educational resources; and to strengthen the relationship between higher education and the economic well-being and quality of life in New England.
Maguire Associates has contracted with NEBHE to conduct a “Study on Adult Learning in New England.” Some major themes of our work will be to understand how to best assist adults with high school diplomas (and possibly some college credits) to pursue and complete their college degrees, determine how they are best engaged, and find out what regional differences exist in the needs of adult learners in New England.
Maguire Associates is honored to have been invited to become a Premier Partner of NEBHE. This partnership will allow us to work more closely together to share our research results and other educational insights with New England’s Educational Leaders (including Presidents and Chief Enrollment Officers)—at Board meetings, at conferences, in correspondence, and in New England Journal of Higher Education thought-leadership articles. Together we will be gauging perceptions and gathering data on adults in New England as a whole.
We would like to explore this same research in other areas of the country, and help specific institutions like yours assess how current programmatic offerings, delivery platforms, credit acceptance protocols, marketing and communication practices, and access to financial assistance are currently serving the adult learner population. More importantly, primary and secondary research can help determine specific action items to be taken to engage the adult learner better, areas of opportunity for prospective students (by geography, program, industry type, etc), and the most impactful marketing messages.
Additionally, in light of COVID-19 and the threat of enrollment losses from traditional students and revenue loss from summer programs and new students, the adult learning population may present an opportunity to recoup those losses for some institutions.
Let us know if this sounds like an interesting opportunity for your school.