During this time of fear and uncertainty, we want to provide colleges and universities answers—directly from students and from parents—to guide messaging, help applicants, and aid admissions departments across the country make measured decisions. We surveyed half a million fall 2020 prospects to learn how COVID-19 has changed their college decision-making process. Thus far, we have received nearly 7,000 responses from across the United States.
As we finish gathering the responses and build our report, we want to let you know that we are providing the results for free not just to our partners, but to all of higher ed, because we are in this together.
Below are some of the questions we asked of prospects, their parents, and transfers:
The cities and regions listed below represent the largest metropolitan areas in the United States in random order. Please rate whether you were considering enrolling at an institution in that city or region before the spread of coronavirus. (The same question is asked for "after.")
If you—as a parent or family member—were participating in a virtual campus event during the Spring for a college or university you are considering, what are the three things you would be MOST interested in learning more about?
Has the spread of coronavirus and containment efforts changed your rankings of preferred colleges or universities in any way?