Achieve Your Enrollment Goals With A Written Plan: Part 2


Silhouettes of graduates.

In Part 1, we looked at the initial steps for creating a written plan that guides enrollment and admissions strategy. After you’ve analyzed current data, set clear goals, determined your strategy and tactics and engaged your community, what’s next?

Evaluate the metrics you’ll use to determine how successful your tactics are. Use qualitative and quantitative indicators to shape your decision making and determine the return on investment each tactic generates. Finely-tuned metrics will help you and your team anticipate issues before they arise, which means you’ll have more effective planning and less improvisation.

The written recruitment and enrollment plan you develop impacts people at different levels of your institution, so involve the staff where appropriate. A plan informed by multiple perspectives can leverage specialized knowledge from stakeholders and is more likely to be embraced by the organization. Workers in different departments store institutional information in virtual silos, so share your strategy and seek their feedback and support.

After your institution has begun executing your written recruitment and enrollment plan, regularly review your strategy and make adjustments if necessary. As the plan’s creator, you should capture key findings in writing to build a knowledge base that becomes more valuable over time. While you execute your plan, look for opportunities to try new tactics to expand recruitment and enhance enrollment.

Your written plan is a living document, so be prepared to revisit it repeatedly to amend tactics or rethink your metrics of success. Once your plan is underway, seek feedback and support from stakeholders, and start thinking about how to update it for future enrollment cycles.

To learn about how Maguire Associates can help you incorporate the latest techniques in admission and enrollment management, call Beth Pilgrim at 978-371-1775, or send a note to bpilgrim@maguireassoc.com.[/fullwidth]

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